A client signs a six-month contract. They want monthly link building reports with their company logo at the top. They want to pay one invoice. They want a single point of contact.
You can build an outreach team to deliver that. Hire prospectors. Hire writers. Hire someone to handle publisher emails. Hire an account manager. Benefits. Payroll. Desk space.
Or you can buy white-label.
White-label platforms let agencies resell link building under their own brand. The platform does the work. The agency takes the payment. The client never knows the work came from somewhere else.
When you use white-label, you buy at platform prices and bill at agency prices. What’s left over stays with you. You carry no payroll. You handle no performance reviews. You replace no one who quits.
What Each Platform Hands You to Resell
Seven platforms run white-label programs worth your time. Each handles the actual execution, so you can focus on selling.
| Platform | White-Label Features | Wholesale Pricing | Client-Facing Reports | Best Fit |
| INSERT.LINK | Custom reporting, team management, balance distribution | Per-link pricing starting around $10 | Fully customizable with your branding | Agencies wanting flexible self-serve or managed options |
| FatJoe | Dedicated reseller dashboard, white-label reports, API access | Packages from $82 (DR10) to $500+ (DR60) | Branded PDF reports | Entry-level agencies and solo practitioners |
| The HOTH | HOTH X reseller program, white-label platform access | Tiered packages $150–$800+ | Custom-branded client portal | Agencies wanting a full white-label software suite |
| Loganix | Complete white-label SEO services, custom reporting | Varies by service; link packages from $190 | Logo removal, custom domains | Agencies needing multiple white-label SEO services |
| Linkhouse | Subscription-based access with reseller terms | Per-link costs starting around $9.99 | Custom reporting available | Data-focused agencies running continuous campaigns |
| Bazoom | White-label content and link building | Insertions from $20; placements up to $2,000+ | Branded project dashboard | Agencies wanting all-in-one campaign management |
| WhitePress | Reseller program with commission structure | Placements from ~$150; copywriting $40–$125 | Custom reports with your logo | International agencies needing multilingual links |
The table gives you the overview. Now here is what each platform actually delivers when you white-label their services.
1. INSERT.LINK: Wholesale link buying with full agency branding
INSERT.LINK is a backlink marketplace platform built around agency workflows. You fund a single balance. Then you distribute credits to team members or client projects from that central account.
The reporting tools generate custom link-building reports with your branding. Invoices too. Everything that goes to your client carries your logo, not INSERT.LINK’s.
You have two ways to operate. Use the link building marketplace to pick specific pages for clients. Or hand them your targeting criteria and let their managed team handle execution.
Pricing runs per link. Insertions start around $10 and scale up based on domain authority and traffic. Guest posts begin at around $40. You mark up whatever you need to maintain your margins.
The platform holds payment until you approve completed work. Publishers don’t get paid if you reject the placement. That protects your client relationships.
Client management tools let you assign roles and projects to different team members. Everyone sees only what they need to see.
For agencies that want control over page selection without building an outreach team, INSERT.LINK delivers. It is a professional backlink building platform built for agencies that need both flexibility and white-label capability.
2. FatJoe: Dedicated reseller dashboard with lifetime link guarantees
FatJoe has offered white-label services since 2012. Their reseller program gives you a separate dashboard where you order links for clients at wholesale rates.
Pricing runs on a sliding scale based on domain authority. A DR10 link runs $82. DR20 lands around $155. DR30 hits $218. DR40 reaches $328. DR50 goes to $432. DR60 sits at $513. Brand-mention packages run higher for multiple placements.
All client-facing materials carry your branding. Reports. Emails. The dashboard your clients see. FatJoe stays invisible.
They back every link with a lifetime guarantee. If a link disappears years later, they replace it at no cost. That guarantee passes through to your clients under your brand.
The API access lets you integrate ordering directly into your own systems if you have development resources.
For agencies just starting with white-label, FatJoe’s program is straightforward. You pay wholesale. They deliver. You invoice your client at your rates.
3. The HOTH: Full white-label platform access through HOTH X
The HOTH runs a dedicated reseller program called HOTH X. You get access to their entire platform under your own brand.
Your clients log into a portal that looks like your software. They see order status, reports, and analytics with your logo throughout. The HOTH’s name appears nowhere.
Pricing runs through tiered packages. Lower tiers use their network of smaller sites. Higher tiers target publications with stronger authority. Range runs from $150 to $800+ per package.
They handle content creation, outreach, and placement. You provide the topic and budget. They return live links with branded reports.
The program includes training and account management. You’re not left to figure out white-label selling alone. They help you structure offerings and pricing.
For agencies that want a complete white-label software suite without building it themselves, HOTH X delivers the full package.
4. Loganix: Multiple white-label SEO services beyond just links
Loganix started as a white-label provider and built their entire model around agencies. They offer link building plus content writing, citations, and local SEO.
The link building side runs on vetted publisher lists. Every site goes through manual checks, not just metrics. They verify traffic trends and look for anchor text abuse before adding anyone to their inventory.
Pricing for link packages starts around $190. They offer tiered options based on authority and placement type.
White-label features include logo removal from all deliverables. You can also set up custom domains for client reports if you want deeper branding.
They publish their inventory sizes and metrics openly. You see what’s available before committing.
For agencies that want one vendor handling multiple SEO services under white label, Loganix consolidates what would otherwise require several contractors.
5. Linkhouse: White-label marketplace with managed service backup
Linkhouse has offered white-label link building since 2014. Their marketplace holds 75,000+ domains across 25 languages. Sixty filters help you find specific placements.
The Link Planner uses AI to build automated campaigns. Set your criteria once. It finds matching domains continuously. The backlink gap tool shows competitors’ links you can buy directly.
Managed guest posts work like this: They write articles from your outlines, find sites matching your DR targets, and get them live. You just provide the topic.
Pricing starts around $9.99 for link placements. Copywriting from $29. Each listing shows domain authority, traffic, language, and available spots.
European coverage is strong. German, French, Spanish, Italian publishers all present. US and UK markets covered too.
White-label reports carry your branding. Your logo. Your client’s name. No Linkhouse marks.
For agencies wanting self-serve tools plus managed execution, Linkhouse delivers both.
6. Bazoom: All-in-one platform with white-label project management
Bazoom built an integrated platform covering link placement, content writing, and project management. Everything lives in one dashboard.
The white-label side lets you brand the entire client experience. Your logo. Your colors. Your reports. The platform becomes your software.
Pricing runs from $20 for link insertions up to $2,000+ for premium placements. Content writing runs $20–$40 per article.
The AI-powered search helps find placements. You filter by metrics, country, and niche. Results show traffic, domain authority, referring domains, and domain age.
Project management tools let you assign team members, track deadlines, and monitor progress. Clients see only what you want them to see.
For agencies that want to present a unified platform to clients rather than piecing together separate tools, Bazoom delivers a branded experience.
7. WhitePress: International white-label with multilingual publisher access
WhitePress operates one of the largest databases with more than 125,000 websites across 34 languages. For agencies with international clients, this matters.
Their reseller program gives you wholesale access to that inventory. You mark up placements and bill clients at your rates.
Pricing starts around $150 per placement. Copywriting runs $40 to $125 per article depending on language. Filters let you sort by country, language, niche, metrics, and price.
All client-facing materials carry your branding. Reports. Invoices. Communication.
The platform also offers PR services and analytics tools. You can republish articles or order press releases through the same interface, all white-labeled.
For agencies serving clients in multiple countries, WhitePress removes the headache of finding local publishers in each market.
How Agency Margins Work With These Platforms
The numbers matter more than features.
If INSERT.LINK charges $80 for a placement, you charge your client $150. Your margin is $70. No overhead. No payroll taxes. No paid time off.
If FatJoe charges $328 for a DR40 link, you charge $600. Your margin is $272. The platform writes the content, handles outreach, and delivers the report with your logo.
If WhitePress charges $150 for a German placement plus $60 for copywriting, you bundle it at $350. Your margin is $140. The client sees your agency delivered international links. They never know WhitePress existed.
Multiply those margins by 10 clients. By 20 clients. By 50 clients.
The math explains why agencies use white-label. You’re not paying for idle time between tasks. You’re not covering benefits for employees who might leave next quarter. You’re paying only for delivered work.
Each platform above sets their wholesale rates differently. Some publish them openly. Some require you to request access. Some offer tiered discounts based on volume.
The right one for you depends on your typical client. If they want DR50+ links from specific countries, pick the platform with that inventory. If they want volume at lower price points, pick the platform with deep databases.
Test one. Run three orders through them for a test client. See if delivery matches their promises. See if the reports look professional with your logo. See if support responds when something goes wrong.
If it works, you just added a revenue stream without adding payroll.
Final Thoughts
You have two ways to run an agency. Build everything yourself. Or buy from people who already built it.
White-label link building platforms let you choose the second path. You keep the client relationships. You keep the margins. You just skip the hiring, training, and managing.
INSERT.LINK gives you page-level control with your branding on every report. FatJoe delivers simple packages with lifetime guarantees that pass through to your clients. The HOTH provides a full white-label portal so clients think they’re logging into your software.
Loganix handles multiple SEO services under one roof. Linkhouse offers subscription access for data-heavy campaigns. Bazoom bundles content and links in a branded dashboard. WhitePress opens international markets with multilingual publisher access.
Pick the one that matches how you sell. Place a test order. See if the quality matches what you’d tell clients you deliver.
If it does, you just added a revenue stream that requires zero payroll.
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